If you’re into Local SEO or manage a business listed on Google, you’ve probably felt the struggle of trying to figure out why your competitor is ranking better than you in the map pack. Trust me, I’ve been there too—digging through Google listings, trying to reverse-engineer GMB categories, wondering if the problem is my reviews, my posts, or something more hidden. That’s when I discovered the GMB Everywhere Chrome Extension, and honestly, it’s been a game-changer.
What Is GMB Everywhere Chrome Extension?
GMB Everywhere is a Google Chrome extension designed specifically for Local SEO pros, business owners, and digital marketers who want deep insights into their own Google Business Profile (formerly known as Google My Business) and those of their competitors.
Unlike other complicated tools that require switching platforms, dashboards, and logins, GMB Everywhere works right inside Google Search, Maps, and the Local Finder. You install it, and you’re immediately seeing hidden GMB categories, audit buttons, review analysis, and more directly on search results and business profiles.
It’s basically your personal GMB spy tool. No shady stuff—just smart use of publicly available data to give you the edge you need.
What Can It Do? (Features Breakdown)
Here’s a complete breakdown of the major features this extension offers. If you’re into Local SEO at all, some of these will feel like magic.
GMB Categories Revealed
This is the core feature of GMB everywhere Chrome extension that got me hooked. You can see exactly which categories a business has selected for its Google listing—and more importantly, which one is set as the primary category (marked with a star).
Knowing your competitor’s primary category is gold because it’s one of the top ranking factors in local SEO. The extension shows these categories on:
- Google Business Pages
- Local Finder
- Google Search result listings
- And even inside business profiles with bottom selectors
Basic GMB Audit
If you love data like me, this is where things get juicy. One click and you get a comprehensive audit of a business’s GMB presence. This includes:
- Business claim status
- Place ID, CID, and Profile ID
- Review links and Post links
- Knowledge Panel link
- Other businesses at the same address or using the same website
- Website auditing shortcuts
This is super helpful when evaluating your own listing, checking clients’ businesses, or snooping on competitors.
Teleport Feature (Location Rank Simulator)
This feature is next-level. With Teleport, you can simulate searches from any location and see how your business or others rank in that area.
You can also:
- Add a search term and location and get ranking data
- Visualize the distance from your business to that search point
- See who your real competitors are from that exact spot
Super valuable for multi-location businesses or service areas.
GMB Review Audit
Reviews are critical for GMB rankings—and this tool gives you insightful, visual analysis of a business’s review health:
- Rating over time (graphs)
- Review content quality
- Review frequency
- Strategic recommendations for improving review quality
I’ve used this to tweak my review request strategy, and it’s already paying off.
GMB Post Audit
If you’re posting on your Google Business Profile (and you should be), this audit lets you:
- Analyze post frequency
- Check post types and effectiveness
- Get ideas on what kinds of posts to try based on competitors
It’s basically a social media audit—but for GMB posts. Very useful.
Category Finder
Not sure what category you should pick? This tool helps with that too:
- Find related categories
- See search traffic associated with categories
- Discover services linked to each category
- Includes shortcuts for checking seasonal trends
This has helped me optimize a few client listings for higher-volume categories I didn’t even know existed.
Advantages and Disadvantages of GMB Everywhere
GMB everywhere is a solid extension for those who want to list their business in the GMB. But there are certain pros and cons one should know:
Pros
Let’s talk benefits. Here’s what I love about GMB Everywhere Chrome extension:
- Works natively in Google – No switching tools or opening new dashboards.
- Fast and lightweight – Doesn’t slow down your browser like some other extensions.
- Actionable insights – The audit features give clear, usable data.
- Affordable – Many features are free, and paid options are budget-friendly for solo SEOs and small agencies.
- No fluff – Everything it shows is based on real, visible Google data.
Cons
To keep it real, here are a few downsides:
- No data export – You can’t download the audit info. Everything stays on-screen.
- Not a full SEO suite – This is a GMB tool only. You’ll still need something else for broader keyword research or site-wide audits.
- Best suited for Chrome – It’s a Chrome extension, so Firefox or Safari users are out of luck (for now).
Who Should Use GMB Everywhere?
Honestly? If you’re doing anything related to Local SEO, this tool is for you.
It’s perfect for:
- Local business owners who want to take control of their GMB profile
- Freelance SEOs working with multiple clients
- Agencies looking to deliver deeper audit insights
- Marketers interested in competitive analysis on a local level
It won’t replace your full SEO stack, but it absolutely enhances your Local SEO toolkit.
How To Use GMB Everywhere
Super easy:
- Install it from the Chrome Web Store
- Go to Google Search, Local Finder, or any business profile
- Start spying, auditing, and analyzing
- Use the actionable data to tweak your categories, improve your posts, optimize your reviews, and ultimately—rank higher in local search
No confusing setup, no account registration—just install and go.
Final Thoughts: Is GMB Everywhere Worth It?
Absolutely! It’s one of those tools that once you start using, you wonder how you ever managed without it. I’ve used GMB Everywhere Chrome extension to clean up my own business listings, spy on high-ranking competitors, and make informed decisions that actually moved the needle in local search results.
Whether you’re a DIY business owner or an experienced SEO, GMB Everywhere makes your Google Business Profile more powerful.So if you’re ready to turbocharge your Local SEO, grab the extension, start spying smart, and watch your rankings climb.